MY NEW SELF OUT NOW!!!
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SaleLuv Spl Tee
Regular price $16.00 USDRegular priceUnit price per$20.00 USDSale price $16.00 USDSale -
SaleLuv Spl Tee (DELUXE)
Regular price $16.00 USDRegular priceUnit price per$20.00 USDSale price $16.00 USDSale -
SaleIntro Shorts
Regular price $34.00 USDRegular priceUnit price per$40.00 USDSale price $34.00 USDSale -
Intro Shorts (DELUXE)
Regular price $34.00 USDRegular priceUnit price per$40.00 USDSale price $34.00 USDSale
MY NEW SELF
The Beginning
My New Self marks the rebirth of SPL — a brand born from pain, reflection, and transformation. Once trapped in the shadows of its past, SPL now steps into the light with a new identity. This drop symbolizes the death of who we were, and the rise of who we were meant to become.
The story behind creating My New Self
My New Self
This drop tells the story of SPL’s true beginning. My New Self represents the moment a new identity was born — by killing Splash Star and the version of Diego tied to it. It’s more than a rebrand. It’s a transformation. A colder, sharper vision rising from the ashes. The past had to end so SPL could begin.
What to expect
SPL delivers storytelling through clothing — raw, cinematic, and emotionally real. Every drop reflects a new chapter, driven by transformation, growth, and identity. Expect limited pieces, bold visuals, and designs that carry meaning. This isn’t just fashion. This is personal. This is SPL.